Use Caution When Advertising with FaceBook Ads

Very interesting learnings recently on FaceBook advertising. We have a client that chose to advertise on FaceBook. In December, we paused / stopped all ads. Yet, billing continued. Luckily, the client’s CC expired prior to any serious charges. Total outstanding...

Getting Metrics From Your Marketing Efforts Using Technology Tools

Last Friday, March 22nd, I sponsored an event put on by Kanketa Systems called the Business Acceleration Workshop (BAW).  Part of my role as a sponsor was to introduce one of the key topics for discussion.  My topic just happened to be marketing in preparation for our...

Sick of camera cables? Ditch the cable

Frustration with finding the right camera cable….I’ve been seeing this a lot lately.  Where did I put the darn cable?  Is it in a drawer somewhere?  Am I using the right cable to connect my camera to my computer? What if you could ditch the cable and just...